P 2025 TM
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MAKING IT THE BUSIEST YET.
THE EVENT DREW MORE THAN
ACROSS A RECORD 233,000 SQUARE METERS, REFLECTING STRONG INTERNATIONAL ENGAGEMENT AND A VIBRANT INDUSTRY PRESENCE.
GAMESCOM '25 WAS A LOVE LETTER TO BIG, BOLD WORLDS AS PETROL HAD THE PRIVILEGE OF HELPING SET THE SCENE FOR SEVERAL HEAVYWEIGHTS' NEXT CHAPTERS. BLACK OPS 7, LORDS OF THE FALLEN II, AND WARHAMMER 40K: DAWN OF WAR IV RALLIED CREATORS AND PLAYERS WITH CELEBRATIONS THAT FELT AS MASSIVE AS THE GAMES.
AT SAN DIEGO COMIC-CON PETROL BROUGHT FANS INTO THE DARKENED CORNERS OF LITTLE NIGHTMARE III’S CANDY FACTORY, WITH OUR HAUNTINGLY IMMERSIVE ACTIVATION AT A FAMOUS GASLAMP NIGHT CLUB.
AT TGS '25 WE SAW THE SPIRIT OF GAMING ON A GLOBAL SCALE COME TO LIFE, WITH THE ENERGY OF NEW IPs AND LEGACY POWERHOUSES COMING BACK WITH A VENGEANCE. WE'RE GRATEFUL TO BE ABLE TO SHARE IN THESE MOMENTS, AND LOOK FORWARD TO MORE UNIFYING EXPERIENCES AHEAD.
YOU COULDN’T TURN A CORNER AT COMIC-CON WITHOUT SPOTTING OUR
FOR SOME OF THE MOST ANTICIPATED TITLES IN GAMING: LITTLE NIGHTMARES III, CODE VEIN II AND DIGIMON STORY: TIME STRANGER.
OUR MEDIA TEAM’S STRATEGIC TOUCH POINTS FOR THESE MONUMENTAL TITLES WENT BIG ALL ACROSS THE EVENT, DRAWING SMILES AND SNAPS.
We’re thrilled to announce Patrick Cervantes’ promotion to EVP at Petrol! With over 20 years in games marketing and leading Petrol’s accounts team, this well-deserved promotion to EVP is emblematic of his experience and incredible contribution to Petrol.
Patrick currently manages relationships with top Japanese publishers including Bandai Namco, Cygames, SNK, and many more international partners. He has contributed to global campaign strategies for award-winning titles and major franchise launches. He is an expert at building long-term partnerships and driving marketing efforts that exceed business goals for Petrol’s clients.
BEN NESSAN HAS BEEN AN INTEGRAL PART OF THE PETROL ACCOUNTS TEAM FOR OVER A DECADE AND HAS ESTABLISHED LONG LASTING RELATIONSHIPS WITH OUR PARTNERS ACROSS GAMING, SPORTS AND TECH/CONSUMER PRODUCTS.
THIS PROMOTION TO VP OF ACCOUNTS IS AN ICONIC REPRESENTATION OF HIS INCREDIBLE GROWTH AND TRUST HE HAS EARNED FROM PETROL’S DIVERSE CLIENT BASE, WHERE HE HAS HELPED LEAD HIGHLY SUCCESSFUL GLOBAL PRODUCT LAUNCHES AND CAMPAIGNS WITH MANY OF OUR TRUSTED PARTNERS: UBISOFT, PLAION, IO INTERACTIVE, 2K, UFC, WESTERN DIGITAL, EMPTYVESSEL, TENCENT AND MORE.
BEN IS PMP CERTIFIED, AND HIS SUCCESS-FOCUSED WORK ETHIC AND COLLABORATIVE TEAM-FIRST WORK STYLE HELPED HIM GROW INTO ONE OF OUR GREATEST PETROLIANS!
